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Sylwia Protasiuk poses sideways for the photo in a green blouse with arms folded, looks into the camera, and smiles

Marketing: Insight first

I’m strategy-minded and results-oriented BRAND MANAGER with professional experience in FMCG and advertising agency who integrates the company’s goals into marketing strategy and reacts quickly to market trends. 

My specializations: 

  • brand management (strategy, brand plans, action plans, advertising campaigns)

  • product management (NPD, range optimization)

  • multidimensional analysis (trends, competition, consumer needs, sales)


Do not hesitate to contact me if you want to deliver data-driven product based on realistic insights. 

KEY marketing projects

Tartare brand

Brand relaunch

3 layouts from the advertising campaign prepared after the rebranding of the Tartare brand, showing beauty shots of 3 dishes prepared with Tartare cheese: sushi, peanut cake and pumpkin soup
Tartare brand image relaunch is a international project deployed to refresh the brand's design to premiumise it and increase the value market shares. For this purpose, market analysis and brand health check were carried out, as well as qualitative and quantitative research of category users to create new brand identity tailored to target group needs.

As a result, innovative design was created delivering the premium character of the brand through strengthening Tartare’s image attributes which boosted their volume due to increase purchase intent.

Tartare brand

Communication strategy

3 mobile screens from the Tartare advertising campaign showing the landing page www.zasmakuj.pl, ads on Facebook and Internet portals
The new communication strategy for Tartare brand is a multidimensional project consisting of 2 stages. In the first stage, I developed digital media strategy in order to improve media ROI. In the second one, a new creative approach was delivered to increase consumer engagement and create more emotional brand image.
 
As a consequence, it positioned the brand step ahead of the competition and justify the premium price. Moreover, a disruptive design method enabled the distinction between brand and competition by delivering a clear benefit: the uniqueness of Tartare.

Bakalland brand

NPD & rebranding

Layout showing 3 new packagings of Musli Bakalland BA! after rebranding
The project for Bakalland brand concentrated on building a new portfolio strategy for 2 categories of breakfast cereals and bar cereals in order to deliver one clear message and make products more convenient to user. Thanks to Stage-Gate© approach a new strategy focused on insight “bakaliowość” (full of the best quality dried fruits and nuts) was developed.

As a result, sub-brand Bakalland BA! was relaunched, the portfolio was completely re-arranged (brand, range, recipes, packaging, design), as well as a new marketing strategy was deployed. It enabled significant sales growth due to the synergy effect.
 
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